A little arcade, dropped onto your site.

What Arcadette is

Arcadette is a web app that turns a website into a branded mini-game. Paste a site's URL and it builds a short, playable game with the brand's own logo, colors and products in about a minute. Shoppers play for free, and those who beat a score leave their email to claim a discount code the brand supplies. The game goes on Shopify or any other site with one pasted snippet, or lives on a hosted play page. It is free to start, and paid plans are priced by plays, with unlimited contacts on every plan.

It is for stores that want more of their visitors to leave an email and would rather earn it than interrupt for it: Shopify stores and other websites, and the agencies that run campaigns for them. Plans start free, then $15 a month; the full table is on the pricing page.

The rules it keeps

• Play is never gated. Anyone can play without giving anything. A player is asked for an email once, after a reward is earned, and can decline and keep playing.

• Your discounts stay yours. Paste codes you made where you sell, or connect Stripe, WooCommerce, or your own checkout and Arcadette makes a new single-use code for each winner, on the terms you set.

• Contacts belong to the brand. Every contact is yours, with the consent they gave recorded, and exports whenever you like. Arcadette keeps a copy to spot duplicates, run billing, and draw your dashboard, and never sends them marketing.

• Running out of plays is never a surprise. A paid plan starts with auto top-up on, so a game on your site keeps playing past the plan's plays. Turn it off and the game says it's out of plays until the month resets, never a prize that isn't there; you hear at 80% first.

• You pay for plays, never for contacts. A play is a run someone chose to start. Contacts are unlimited on every plan, from Free to Pro.

What it is not

Not a spin-to-win popup with a logo on it: players earn the code with a score, and a score is something people share (the comparison). Not a game engine either. Nobody opens a timeline or a level editor; you pick one of three ideas and change the words, the colors, and the prizes.

Who runs it

Arcadette is built by Peter Mullen. He spent about 14 years building products, most recently at Uber, where he worked on retail delivery in New York, and before that at Envoy, then started VNTOS in 2026. Write to hello@arcadette.com and it reaches him.

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